Brand Identity
+ 24x36” Collage Poster

Tran Lam

The Class of F22

As an art director for my class' senior showcase BestWishes, I was responsible for creating the show’s logotype and templates for the show’s posters. Free-to-use typefaces were chosen for the BestWishes, logotype following the show’s budgetary restrictions. In order to create a softer logotype congruent with the show’s collage aesthetic, the proportions of the letterforms were modified and then set through an analog process before being outlined and optimized once more.
            Working with the show’s yearbook concept, we decided to have our classmates design collage posters that would be displayed for friends and family to sign. I designed the poster template with the BestWishes, logotype preceding the designer’s signature. To encourage compositions with depth, I also introduced the idea of soft and hard margins. My classmates and I were able to create dynamic collage posters following these margin guidelines.

Collages by: Sandra Pulido, Elliot Bollefer, Jake Winkle Collages by: Nadine Nazareth, Gabriela Gobaton, Jane Shuieh