BestWishes,
Senior Showcase Identity
+ Collage Posters
Collaborators:
Tran Lam
The Class of F22
As an art director for my class' senior showcase BestWishes, I was responsible for developing the show’s identity including the logotype, posters, portait photography, and online touchpoints. To create a logotype congruent with the show’s collage aesthetic, the proportions of the letterforms were modified through an analog process and then optimized and outlined for final use. Guided by the show’s yearbook concept, the main show poster is a collage made from class polaroids and school paraphernalia.
Working with the yearbook concept, we also decided to have our classmates design collage posters of themselves that would be displayed for friends and family to sign. I designed the poster templates for the individual designers with the BestWishes, logotype preceding the designer’s signature. To encourage compositions with depth, I introduced the idea of soft and hard margins. The social media posts are guided by the same yearbook concept.
