BestWishes,
Senior Showcase Brand Identity
+ Collage Posters and Logotype
Collaborators:
Tran Lam
The Class of F22
As an art director for my class' senior showcase BestWishes, I was responsible for creating the show’s logotype and templates for the show’s posters. Free-to-use typefaces were chosen for the BestWishes, logotype following the show’s budgetary restrictions. To create a logotype congruent with the show’s collage aesthetic, the proportions of the letterforms were modified through an analog process and then optimized and outlined for final use.
Working with the show’s yearbook concept, we decided to have our classmates design collage posters of themselves that would be displayed for friends and family to sign. I designed the poster template with the BestWishes, logotype preceding the designer’s signature. To encourage compositions with depth, I introduced the idea of soft and hard margins. My classmates were able to create dynamic collages following these guidelines. I also designed the social media posts which are guided by the same yearbook concept.
